Exemplary CBD Business Plan Template

Are you starting your CBD business…? Do you also need to raise some investment or capital injection for this? If yes, here is the CBD Business Plan template to understand the concept. This business plan template will help you understanding of your target market and let you learn about Strength, Weaknesses Opportunities and Threats.

Please note: due to the confidentiality of the client, we have changed the business name and some important information.

Company Description- CBD

CBD is truly a gift and blessing from Mother Earth. We aim to work with CBD industry to make the world a little more pain free and stress-free while helping everyone to unwind in the process. With those thoughts and lots of love in mind, we cultivated this Cannabis (CBD) to benefit the world.

After years of research and some personal experience, we have decided to launch our Cannabis (CBD) cultivation and distribution business named Campos Garden LLC. It is a registered and licensed Cannabis (CBD) growing and delivery company that will be based in Egg Harbor Township, New Jersey, United States of America. We cultivate organic, high-graded, terroir-driven, premium Cannabis (CBD) and sell it to License Distributors in New Jersey because we know that it will be in high demand due to its qualities and benefits. We only offer 12 different strains of Cannabis (CBD) products, which are sold to wholesalers.

We believe, Cannabis (CBD) is a powerful healer that has been unfortunately underused for many years. Our aim is to right this wrong. Through CBD, we hope to shed light on your life and make your days that little bit better.

Therefore, we have come up with an idea to cultivate a small quantity of Cannabis (CBD) and deliver it to different distributors because we know that it will be in high demand due to its qualities and benefits that it helps relieve pain, anxiety, and more.

We aim to build strong and credible brand identity because a strong image is one of the most powerful tools that any business can possess. We will achieve our targets with consistent results and quality assurance.

We are well-positioned to become one of the preferred Cannabis delivery services in the United States of America, which is why we have been able to source the best hands and resources to run the business with. We have put processes and strategies in place that will help us employ best practices when it comes to bringing out the best in this line of business.

Our dedication to do the right thing and always conduct ourselves with the highest integrity sets us apart from our competition. The resources that, we devote to developing our employee’s skills and valued supplier partners are a cornerstone of our business. 

We are aware that there are several Cannabis companies competing all around the USA, which is why we spent time and resources to conduct our feasibility studies and market survey to offer much more than our competitors will be offering. We will have a robust distribution network and our distributor’s arm with the various payment options available in the United States of America.

Beyond the distribution of Cannabis, our customer care is going to be second to none in the whole of the United States and our deliveries will be timely and highly reliable. We know that our customers are the reason why we are in a business which is why we will go the extra mile to get them satisfied with our services.

We have CRM software that will enable us to manage a one-on-one relationship with our customers no matter how large they may grow. We will ensure that we get our customers involved in the selection of brands they want us to be distributing.

As a company, we will always show our dedication to sustainability by being actively involved in our communities and incorporating sustainable business practices whenever possible. By accurately and totally addressing our clients’ needs, we will make sure that we hold ourselves to the highest standards.


Our vision is to become a preferred choice for Cannabis cultivation and distribution service in the whole of New Jersey, the United States of America within five years of business operations.


We want to establish a successful Cannabis business that not only delivers Cannabis to different states but also cultivates quality Cannabis to have our integrated channel.

Marketing Plans & Strategies

Our marketing approaches will be directed towards achieving specific objectives that support the strategic goals of Campos Garden LLC. The truth is that all we do will gear towards creating new market channels, increasing sales, and our market share.

Our business goal is to grow our business online to become one of the preferred brands in New Jersey which is why we have mapped out strategies that will help us take advantage of the available market and grow to become a major force to reckon with all over the USA market. We are set to make use of the following marketing and sales strategies to attract the target audience.

Digital Marketing Strategies

Campos Garden LLC is an online business so, having a website or a social media presence is a must-have thing for us. Some digital marketing strategies will make sure those people find us first.

Must have Digital marketing methods includes:

  • A quality website
  • SEO
  • Social media presence (Facebook, Instagram, LinkedIn, Pinterest)
  • Google AdSense

Website Marketing Strategy

Campos Garden LLC will utilize the following means to promote its website as a marketing tool:

  • Initial and ongoing search engine optimization by the Web developer and then with an SEO firm
  • Google AdWords campaign, which can be reduced or defunded if organic search rankings are high enough.
  • Mention of the website URL in all brochures and advertisements

Search Engine Optimization (SEO)

Internet searches are by far the most common activity on the internet, and therefore it is crucial to appear among the top results when a user searches for keywords related to our service.

The company will implement an aggressive search engine optimization strategy, whereby it will optimize content using keywords that are peculiar to diversity, and relevant to our services. By optimizing the website’s content, Campos Garden LLC will organically aggregate higher on Google, Bing, and Yahoo search engines.

Direct/Email Marketing

Email marketing strategies are quickly becoming the most effective business promotion tool, and it works for any type of business and any size of business you are dealing with.

So, we planned to make the target audience aware through email marketing because it is a good way, especially for the professional network as email marketing has a median return on investment of 122%, which is 4 times higher than any other channels like social media, direct mail, and paid search.

Videos on YouTube channel

YouTube is one of the best search engines used today. Using YouTube channel for Informational videos improve business exposure all over the USA and must bring a new customer to our product. Videos are the best source to introduce new business and the products offered and tell customers about the product quality and features in just a short video.

Referral Incentive

One best source of referral is our present customer who satisfies the product and asking them to refer that among their family and friends.

Customer Experience

Delivering consistent customer experiences to our customers; making our first impression count positively to those that use our product for the first time.

Email or SMS Marketing

SMS marketing strategies are quickly becoming the most effective business advertising tool to come onto the scene for a very long time.  And it works for any type of business and any size of business we are dealing with.  Marketing research has found that SMS text marketing is ten times more effective than an ad in the paper.

To make people aware, email marketing is a good way especially for the professional network as Email marketing has a median return on investment of 122% which is 4 times higher than channels like social media, direct mail, and paid search.


Social proof or Testimonials always plays such an important role in a buyer’s decision-making process. Very few people are comfortable being the first person to use a new brand. They want to know if others have some positive experiences. So, we will add a few positive testimonials and customer reviews on our social media pages and the website so it will leave a positive impact.

Offer Incentive

This is what can be a creative strategy that will help to boost our store sales. Usually, online customers feel hesitant to sign up for an account or website until they get some incentive for doing this. An incentive can give immediate benefit to the new customer such as we can offer a 10% to 20% discount on our products for creating an online account on our website or subscribing to the latest updates.

SWOT Analysis of CBD Business

The following analysis highlights the internal strengths and weaknesses of Campos Garden LLC and the opportunities and threats facing the business in our external environment. We must work to improve our areas of weakness.

Organizational strengths must be leveraged to capitalize on external opportunities as they arise, and contingency plans formulated to deal with threats presented by the environment. The industry is exposed to the following strength, weaknesses, threats, and opportunities:

CBD Business Plan